Well I have no idea what to put down here... ah screw it.
"The rest of the Mane 6 brought back the EoH, Shining Armour. Six ponies took down an entire base; I ask much more from you now. Yesterday you were a commander on the front lines. But today front lines are history. Uniforms are relics. The undead horde is everywhere. And there will be casualties.
This demon prince Orcus is fighting his own war and he has no rules. No boundaries. He doesn't flinch at torture, loss, or genocide. He's not loyal to a flag or country or any set of ideals. He trades blood for his own amusement. He's your ticket to admiral. You don't want to know what it's cost already to delay him. It will cost you a piece of yourself. It will cost nothing compared to everything you'll save."
"...So I'm setting out to kill this giant demon thing because every time an antagonist that big comes along you somehow get your butt kicked by it?"